Gail Hernandez
Trade Show & Events Manager
These examples are representative of the many planning tools I use.
I love trade shows, and I'm good at what I do.
Integrated Marketing Communications
All internal and external communications activities related to an event should be integrated and coordinated with each other.
For more examples of integrated marketing communications, please visit my Projects page.
Organization & Logistics
Organizing events involves so many templates and checklists that I can only touch on a few in my portfolio, but rest assured if I have to track something, keep to a schedule, or direct someone else to, I have a template or checklist for it in my repertoire.
My key checklists include: pre-event, on-site checklist, and post-show for leads management, info fulfillment, CRM management, and results reporting and document archival. Budget and staff schedules are crucial, especially for larger events with 4 or more people.
Goal Setting and Measurement
No event stays the same year after year. I turn to industry-standard, accepted formulas to help me determine what my new goals should be for the year. I look at factors like changing attendee demographics, new industry trends, and my organization's priorities and goals.
Setting quantifiable, measurable goals is essential to my producing a successful event. Using standard planning templates ensures that I complete every "to do" item on time.
Staff Training
Booth staff is the most important element in my booth.
A well-trained staff member who can quickly and accurately qualify a booth visitor in 3-5 minutes can make the difference between my program's success and failure.
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I've developed several tools to help me prepare staff for exhibiting.
A pre-show briefing meeting is essential to ensuring my booth staff is ready. Click on the buttons below to view my tools.